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Motel

Crest Motel

Crest Motel in Ashland, WI offers simple rooms with lake views, free Wi-Fi, parking, and pet-friendly amenities. Near Lake Superior and local attractions.

115 Sanborn Ave, Ashland, WI 54806, United States View on map
8.4/10
Very Good Based on 213 recent guest reviews
Free Wi-Fi Free parking Air-conditioned Pet-friendly Kid-friendly
What recent guests emphasize

Comfortable lakeside motel with great value

Visitors highlight the clean, well-equipped rooms with lake views and friendly service, making it a popular choice for budget-conscious travelers seeking a peaceful stay near Lake Superior.

Guests often praise

  • Beautiful and unobstructed views of Lake Superior from every room.
  • Clean, comfortable rooms featuring microwaves, mini-fridges, and kitchenettes.
  • Friendly and accommodating staff, with several guests noting welcoming, helpful service.
  • Pet-friendly policy with a modest fee appreciated by travelers with pets.
  • Convenient location just across the road from the lake and near local amenities.

Worth knowing

  • No on-site restaurant or fitness center; guests are expected to dine off property.
  • Exterior corridors and low-rise layout provide quick room access but limited indoor communal space.
  • Free parking and Wi-Fi included, but no airport shuttle service is available.
  • The motel is quiet and located on the outskirts of town, suitable for guests looking for tranquility.
  • Rooms are simple and functional rather than luxurious or modern.

Best for

  • Travelers seeking affordable accommodations with lakefront views.
  • Guests who value clean, basic rooms equipped for self-catering.
  • Pet owners looking for welcoming lodging with easy access to outdoor spaces.
  • Visitors wanting a quiet, relaxed stay close to nature and local attractions.
  • Those preferring small, friendly motels over larger hotel chains.
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About this property

Welcome to Crest Motel

Crest Motel is a modest, low-rise property located just across Route 2 from the shores of Lake Superior in Ashland, Wisconsin. Its exterior corridors and simple rooms provide unobstructed lake views, with each accommodation equipped with practical amenities such as microwaves, mini-fridges, and free Wi-Fi. The motel offers air-conditioned rooms and kitchenettes, making it a convenient choice for guests seeking straightforward, self-catered stays without on-site dining or fitness facilities.

The motel is well-suited for travelers looking for a quiet and accessible base close to nature. It sits about half a mile from Prentice Park and around eight miles from the White River Forest State Natural Boreal Area, ideal for visitors interested in outdoor activities or scenic exploration. Pet owners and families will find the property accommodating, as it welcomes pets with a nominal fee and is considered kid-friendly, with ample free parking for those arriving by car.

Guest reviews consistently highlight the clean and comfortable rooms, friendly and helpful staff, and excellent views of Lake Superior. Many appreciate the relaxed atmosphere and practical room setups, including the thoughtful seating areas overlooking the lake. The motel's location on the outskirts of town offers a quieter environment while remaining close to local attractions like the Northern Great Lakes Visitor Center and the Ashland Mural Walk.

While the property does not offer additional facilities such as a swimming pool, restaurant, or airport shuttle, its competitive pricing and convenient location make it a solid option for budget-conscious travelers or those seeking a no-frills lodging experience near the water. Nearby airports and other hotels provide additional transport and accommodation alternatives for visitors to the area.

Summary compiled by GoHotelly editors from verified guest reviews, partner descriptions and editorial notes.
Facilities & essentials

What's on-site and what you should know before you arrive

The short version: what's available day-to-day, and the key practical details most travelers search for.

Most popular facilities

Free Wi-Fi
Free parking
Air-conditioned
Pet-friendly
Kid-friendly
Kitchen in all rooms

Not available at this property

Pool
Restaurant
Airport shuttle
Fitness center
Verified guest reviews

What recent guests are actually saying

Reviews from travelers who stayed here in the last 12 months, grouped to help you spot the pattern quickly.

XD
Xavier Doré Mar 26, 2026
10

Very clean motel. They took us without reservation and they were super kind! Great view on superior lake from any room! I highly recommand!

DZ
Dean Zarnoth Mar 18, 2026
8.0

Unbelievable views from this place! Decent rooms with modern conveniences. I'll be reserving a room here before any other place when I am in the area.

AJ
Allen jaeger Mar 10, 2026
10

Nice and clean people are very wonderful. Absolutely. Great, and we'll definitely stay there again. No questions asked

JM
Jen Moore Feb 25, 2026
8.0

My husband and I just got home from staying over the weekend and we couldn’t have been happier with our stay. The room was spacious and had a nice mini fridge/microwave/coffeemaker area. Under the window was a counter with chairs that you could eat from and enjoy the view. The pillows and beds were comfortable and linens were nice and clean. The room smelled fresh and clean and the bathroom was spotless. The TV was a nice size and I liked that you could move it to angle where you were in the room. The floors were nice and clean and I like that there wasn’t carpet. Literally the only things that were slightly negative were: The spot with hangers for us to hang up our clothes had the kitchenette area under it so we couldn’t hang anything. The bathroom only had one roll of toilet paper and we ran out just as we were leaving (we’d have just gotten more if we were staying longer). And there were no towel bars to hang wet towels in the bathroom. We will absolutely come here again and encourage others to stay there as well. We were so pleased as well to see it’s a family run business, we love supporting them.

AA
Austin Adamson Feb 22, 2026
10

Super nice little motel with a great location. Right across from the lake, right next to a Kwik Trip, and on the outside edge of town so it's not too busy/noisy. Super friendly staff, nice clean rooms, and much cheaper than the big name hotels in town. They're also very pet friendly, with only a $10 pet fee. They have a big yard with lots of chairs, benches, fire pit, etc. Plus you can back right up to your door, so unloading is quick and easy. I would recommend staying here over anywhere else in town.

CB
Carol Beronich Feb 04, 2026
10

We pulled into town about 6 pm and got a room here without a reservation. This hotel was a treat to stay at. The room was clean and pleasant. The bed was soft and comfortable. There was a mini fridge and microwave, plus coffee. Rates were very affordable. But the real treat was the owner. She told us great stories of her hunting expeditions for bear! She directed us to a great restaurant uptown. And even after we checked out and moved to our campgrounds we went back and asked about features of the town. She was very helpful. Plus she makes beautiful afghans. I bought the blue and aqua one because it reminded me of the lake. If we go back to the area we will definitely stay here again!

AR
A Rainer Jan 26, 2026
10

I was looking for a quaint little motel close to Lake Superior that allows pets. The motel was situated perfectly. You can see the lake from your room. They have several benches situated in the grassy area out front for folks to sit and just look at the lake. I did see a charcoal grill as well. Tha room was nice, clean ND set up well. Pet friendly and the floors are tile and laminate. I was just there overnight but a great little place.

RS
Rusty Shackleford Jan 10, 2026
8.0

The rooms are clean and updated, the price is reasonable compared with the rest of the motels in town. There’s a nice view of the lake out the front door. We will stay here again if we come to Ashland.

Location & neighborhood

Where you'll find Crest Motel

Ashland, Wisconsin, USA

Just across Route 2 from the shores of Lake Superior, this unassuming, low-rise motel with exterior corridors is half a mile from Prentice Park, and 8 miles from the White River Forest State Natural Boreal Area.

  • Gogebic - Iron County Airport 54 min Car
Things to do nearby

Worth the walk or a quick ride

Curated spots travelers usually pair with a stay in Wisconsin. Distances are rough real-world times, not straight-line.

Chequamegon Bay 33 reviews

Chequamegon Bay

Wisconsin, USA

4.8 · Bay
Northern Great Lakes Visitor Center 725 reviews

Northern Great Lakes Visitor Center

29270 Co Hwy G, Ashland, WI 54806, United States

4.7 · Visitor Center
Ashland Mural Walk 116 reviews

Ashland Mural Walk

101 Main St W, Ashland, WI 54806, United States

4.7 · Tourist Attraction
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